Mediapro Messut becomes part of Expomark Oy
Through a corporate acquisition, trade fair organiser Mediapro Messut becomes part of Expomark. Mediapro Messut organises craft and wellbeing fairs across Finland. As a result of the arrangement, Expomark’s operations will expand to new locations, while Mediapro Messut will gain additional strength for the development of its fair brands.
Trade fair events organised by Mediapro Messut include craft fairs (Kädentaitomessut) in Helsinki, Jyväskylä, Kuopio, Oulu, Pori and Rovaniemi, as well as wellbeing fairs (Hyvinvointimessut) in Jyväskylä, Kuopio, Oulu and Pori.
Mediapro Messut’s fair brands, founded in 1992, will remain and the business will continue as before. However, the arrangement will provide additional resources and strong expertise for the further development of the events. Mediapro Messut’s staff will also continue in their current roles.
“We are extremely pleased with this step. Developing fairs requires continuous renewal, and as part of Expomark we will gain strong support and the best expertise in the industry for our development work,” says Pasi Kallio of Mediapro Messut.
Expomark Oy is known as an experienced event organiser operating flexibly across Finland and enhancing the vitality of regional growth centres through its fair and event services. The company is part of the Finnish Fair Corporation and has offices in Jyväskylä and Vaasa.
“With this acquisition, Expomark’s operations will expand to new locations, and Mediapro Messut’s fair themes will diversify our event portfolio. It is also important for us to strengthen regional vitality through fairs and events. Events generate significant income and employment impacts for their host cities,” says Lumia Ankkuri, Managing Director of Expomark.
The acquisition between Mediapro Messut and Expomark Oy was confirmed on 2 January 2026. The first event organised under the new cooperation will be the Helsinki Craft Fair (Helsingin Käsityömessut) on 28 February–1 March 2026.
Further information:
Expomark Oy, Lumia Ankkuri, +358 50 387 0023, lumia.ankkuri@expomark.fi | www.expomark.fi
Mediapro Messut, Pasi Kallio, +358 500 660 948, pasi.kallio@mediapromessut.fi | www.mediapromessut.fi
